
for selling property in Melbourne
Clear answers for property sellers
Selling is a big decision, and most people have a few questions before they’re ready to list.
These FAQs cover the questions we hear most often from Melbourne owners, and if you’re not sure about selling yet, we’re happy to talk through your situation and give you considered advice before you decide.
Before you decide to sell
It depends on your property, suburb and plans. We look at recent sales, current buyer demand and what’s happening locally, then talk through what a sale could look like for you now versus holding, so you can decide based on evidence rather than guesswork.
Forming a plan early eases the stress when selling. Early discussions with our team can help put a plan together for timing, costs and sales strategies.
If you’d like a more detailed view, get in touch with our sales team.
Yes. You don’t have to be ready to list your property to speak with us. In fact, early discussions can help avoid unnecessary expenses and pitfalls. We can look at your property, current rental or mortgage position and the wider market, then outline your options so you can weigh up selling against holding or other strategies.
Because we work across buying, selling and managing property , we’re interested in establishing a long-term relationship as your property partner rather than pushing you towards a sale right now. If you’d like to know more, book a call and we’ll talk it through.
We start with actual sales in your area, not guesswork. That means comparable properties, current buyer activity, time on market and any unique factors that could influence your result, then we share the reasoning behind the recommended range so you know what it’s based on.
Here are some questions property sellers should ask their prospective agent:
- How did they arrive at their price recommendation?
- How they follow up buyers?
- How often you’ll get updates?
- What is the best strategy for my property?
- How much will it cost?
Choosing how to sell
Most agents offer a process. Appraisal and strategy, preparing the property, photography and marketing (when necessary), inspections, offers or auction, negotiations and then settlement. We map this out clearly at the start and keep you updated. Our clients always know what’s happening and what comes next.
Each sale is unique and comprises multiple factors, including market conditions, the owner’s expectations, and the real estate agent’s expertise. Formulating a custom plan when selling your home is integral to not only obtaining the best possible price but also alleviating many of the stresses of selling.
A private sale can suit a property with predictable buyer demand, while an auction can work well for more unique properties where there is likely to be competition. We’ll explain which path we recommend and why. If you’d like an expert view on method, [book a free no obligation assessment] and we’ll talk through the options.
Proactively. We contact every enquiry, call and text buyers after opens, respond quickly to questions and keep notes on interest level, feedback and next steps. That follow‑up helps us turn early interest into real offers and gives you a clear picture of what the market is saying about your property. Early feedback can help your property be positioned as attractively as possible and prevent your sale from becoming stale.
We recognise that buyers are people with busy lives, and purchasing can be stressful. Real discussions with every buyer help us assess their needs so that when we show them your property, a lot of the pre-qualifications have already been done. Reducing buyer frustrations and increasing the chance of genuine interest.
Fees and marketing
Your financial investment can depend on the property and the strategy we agree on. After we understand your plans, price expectations and campaign, we can agree on a price. Everyone’s needs are different, and our flexible model allows for full customisation.
Should you choose to advertise your property, the marketing fee covers the cost of promoting your property, including photography, copywriting, online advertising, signboards and any print or social media you choose. We keep the costs clear and itemised so you can see where your investment is going and why.
Our marketing advice is customised to you. A typical schedule may include professional photography, floorplans, listing upgrades on the major websites, a signboard, database and social media promotion and sometimes video, depending on the property. We’ll outline the recommended mix, the costs and the reasoning so you can approve a plan that suits your budget and goals.
Like with most things, you get what you pay for. Free marketing usually means the agent decides where, how and what gets seen, often prioritising their own cost risk versus your benefit. This inherently creates a conflict of interest and less reach, meaning less or no flexibility to adjust if the campaign underperforms. The first launch is your one chance to hit the market with full impact, so it’s better to invest properly rather than to save a small amount and compromise your sale.
Practical sale questions
It depends. We can assess this with you when we discuss the pros and cons for your property, helping you understand how it may affect presentation, access and likely buyer interest before you decide. There are many cases when this is preferred, especially when selling to another investor.
It depends on how much work is needed, if any. Early advice in your decision-making process can help direct and prioritise the potential preparation. Some of our clients are ready from day one, however, others may need help putting together a timeline or even help organising work. It’s important to have a real estate agent advise you early in your decision-making process to help you decide where best to place resources or if it’s even necessary.